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Peter Boulware Toyota's way of saying thank you to the military members, educators, law enforcement officers, and healthcare workers who serve the Midlands every day.
The Boulware Local Heroes Program is an ongoing savings program at Peter Boulware Toyota of Columbia for four groups of local heroes: military personnel (active duty, reserve, National Guard, and veterans), teachers and educators, law enforcement officers, and healthcare workers. Eligible heroes receive a $500 bonus toward a new Toyota, special pricing on used vehicles, and 10% off parts and service, up to $100.
We built this program because Columbia is a heroes' town. Between Fort Jackson, one of the Army's largest Basic Combat Training installations just northeast of downtown, the school districts across Richland and Lexington counties, the sheriff's departments and police forces protecting our neighborhoods, and the hospital systems keeping the Midlands healthy, our community runs on the people this program is built for.
Applied toward the purchase of any new Toyota. Cannot be combined with certain other offers; see a member of our sales team for full details.
Pricing is determined at the time of purchase, so ask your salesperson what your Local Heroes savings look like on the specific used vehicle you're considering.
Applies to labor and eligible parts purchases on your existing vehicle, regardless of make, up to a maximum discount of $100. Some exclusions apply.
Limit: one discount per household per transaction.
| Hero Category | Who's Included |
|---|---|
| Military Personnel | Active duty, reserve, National Guard, and veterans |
| Teachers & Educators | Public, private, and higher-ed staff and faculty |
| Law Enforcement | Police, sheriff's deputies, corrections officers, and state troopers |
| Healthcare Workers | Nurses, physicians, EMS, and hospital or clinical staff |
A military ID, badge, employee ID, or pay stub works.
2136 Sunset Blvd, West Columbia, SC 29169. The discount requires in-person verification and can't be applied online.
Tell your salesperson or service advisor you're part of the Local Heroes Program before your purchase or service visit is finalized.
Have questions before you come in? Call us at (803) 796-6650 and our team can walk you through exactly how much you'd save on the vehicle or service you have in mind.
Peter Boulware Toyota sits at 2136 Sunset Blvd in West Columbia, along Sunset Blvd near Lexington Medical Center, one of the Midlands' largest hospital campuses, making it an easy stop for healthcare staff on their way to or from a shift. We're also a short drive from Fort Jackson, which trains tens of thousands of new soldiers each year and is home to large amounts of active-duty personnel and military families across Richland and Lexington counties.
Home base for our dealership.
Including staff at Prisma Health Baptist and Prisma Health Richland hospitals downtown.
Home to Lexington County School District One and Lexington-Richland School District Five.
Whether stationed on post or living off post in Richland or Lexington County.
Including sheriff's deputies, municipal police, and SC Highway Patrol troopers who patrol I-26, I-20, and I-77.
If you serve one of these roles anywhere in the Midlands, this program is for you — you don't have to live in West Columbia to qualify.
Active duty, reserve, and National Guard military members and veterans; teachers and educators at public, private, or higher-ed institutions; law enforcement officers including police, sheriff's deputies, corrections officers, and state troopers; and healthcare workers including nurses, physicians, EMS personnel, and hospital or clinical staff.
The $500 Boulware Bonus cannot be combined with certain other offers. Ask your salesperson which current specials can be paired with your Local Heroes savings.
It applies to labor and eligible parts purchases when you bring your vehicle in for service, up to a maximum discount of $100. Some exclusions apply, so ask your service advisor which specific parts and services qualify.
Bring valid ID or proof of employment in person when you're ready to purchase a vehicle or check in for a service appointment. The discount is limited to one per household per transaction.
The program is limited to one discount per household per transaction.
Browse new Toyota inventory, check out used vehicles under $20k, or schedule a service appointment, and bring your ID to unlock your discount at checkout.
Boulware Local Heroes Program valid for eligible teachers/educators, active-duty and veteran military personnel, law enforcement, and healthcare workers with valid ID or proof of employment presented in person. $500 Boulware Bonus applies toward the purchase of a new Toyota and cannot be combined with certain other offers; see dealer for details. Special pricing on used vehicles is determined at time of purchase. 10% off parts and service applies to labor and eligible parts purchases, up to a maximum discount of $100; some exclusions may apply. One discount per household per transaction. See Peter Boulware Toyota of Columbia for complete program terms.
